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GBK Changing Lives

This campaign, that I worked on at You Agency, set out to celebrate the quality of GBK's burgers claiming that they were so good they could turn a vegetarian. It received unsolicited press coverage from almost every national newspaper, as well as in countries such as the US and Australia amongst others. By the end of the campaign GBK enjoyed 74% positive sentiment online.

www.you-agency.com
www.gbk.co.uk